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~subject:"Customer service"
~person:"Backhaus, Klaus"
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Customer service
Bundling strategy
7
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B-to-B-Marketing
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Backhaus, Klaus
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
2
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
2
Neue Professionalität des Marketing
Diller, Hermann
;
Backhaus, Klaus
;
Weddeling, Matthias
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 79-86)
.
2007
Persistent link: https://www.econbiz.de/10003507220
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