//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Product management
4
Produktmanagement
4
Consumer behaviour
2
Konsumentenverhalten
2
Sales promotion
2
Verkaufsförderung
2
Bayes-Statistik
1
Bayesian inference
1
Category Management
1
Category management
1
Consumer goods industry
1
E-commerce
1
Electronic Commerce
1
Innovation management
1
Innovationsmanagement
1
Konsumgüterindustrie
1
Marketing theory
1
Marketingtheorie
1
Mass Customization
1
Mass customization
1
Präferenztheorie
1
Test market
1
Testmarkt
1
Theorie
1
Theory
1
Theory of preferences
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Language
All
English
4
Author
All
Chung, Jaihak
1
Foubert, Bram
1
Gijsbrechts, Els
1
Hoffman, Donna L.
1
Kopalle, Praveen K.
1
Novak, Thomas P.
1
Rao, Vithala R.
1
Wedel, Michel
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of production research
7
Strategic management journal
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
International journal of automotive technology and management : IJATM
4
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
4
The American economic review
4
Tourism management : research, policies, practice
4
American economic journal : a journal of the American Economic Association
3
Computers in industry : an international journal
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of business economics : JBE
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
2
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
3
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
4
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->