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person:"McDonald, Malcolm"
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Markenartikel
5
Produktmanagement
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Brand
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Brand management
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McDonald, Malcolm
Herrmann, Andreas
27
Pepels, Werner
26
Huber, Frank
20
Melitz, Marc J.
16
Bernard, Andrew B.
14
Mayer, Thierry
13
Aumayr, Klaus J.
12
Harkonen, Janne
12
Albers, Sönke
11
Gaubinger, Kurt
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Hofbauer, Günter
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Haapasalo, Harri
9
Wildemann, Horst
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8
Ottaviano, Gianmarco I. P.
8
Schott, Peter K.
8
Werani, Thomas
8
Bruhn, Manfred
7
Cooper, Robert G.
7
Gierl, Heribert
7
Homburg, Christian
7
Kahn, Kenneth B.
7
Rabl, Michael
7
Rubik, Frieder
7
Tolonen, Arto
7
Blecker, Thorsten
6
Di Benedetto, C. Anthony
6
Gorchels, Linda
6
Haines, Steven
6
Herstatt, Cornelius
6
Immonen, Anselmi
6
Keller, Kevin Lane
6
Kumar, Vineet
6
Matys, Erwin
6
Okubo, Toshihiro
6
Redding, Stephen
6
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5
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ECONIS (ZBW)
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1
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
;
Wallace, Elaine
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10008689808
Saved in:
2
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Saved in:
3
Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10004492379
Saved in:
4
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
5
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004363120
Saved in:
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