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~isPartOf:"Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Auswirkungen des Markennamenwechsels auf den Markentwert : eine Analyse der Konsequenzen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10004271572
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