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person:"Eisingerich, Andreas"
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Eisingerich, Andreas
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
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Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
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