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Product Placement
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Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Research
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zur Analyse und Entwicklung der Medien
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Breaking new ground in theory and practice
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Business horizons
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Cutting edge international research
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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ECONIS (ZBW)
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.
;
Manzano, Isabel
;
Brito, Maria
; …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
Saved in:
3
The behavioral effects of negative product placements in movies
Redondo, Ignacio
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 622-635
Persistent link: https://www.econbiz.de/10009575068
Saved in:
4
Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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