//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Davtyan, Davit"
~subject:"Brand placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktplatzierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand placement
Advertising effects
4
Product Placement
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Brand image
2
Brand management
2
Fernsehwerbung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Television advertising
2
30-second commercial
1
Advertising
1
Advertising repetition
1
Attitude toward advertising
1
Brand attitude
1
Brand attitudes
1
Brand placements
1
Comparison
1
Measurement
1
Memory effects
1
Messung
1
Purchase intention
1
USA
1
Umbrella branding
1
United States
1
Vergleich
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Davtyan, Davit
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Verhellen, Yann
3
Arasu Balasubramaniam, Senthil
2
Avramova, Yana R.
2
Natarajan, Thamaraiselvan
2
Stephen, Gladys
2
Berlo, Zeph M. C. van
1
Boerman, Sophie C.
1
Breves, Priska
1
Cauberghe, Veroline
1
Corkindale, David
1
Cunningham, Isabella
1
Dias, José António
1
Dias, José G.
1
Dunn, Lea
1
Hudders, Liselot
1
Hur, Chung
1
Hwang, Jiyoung
1
Inbaraj, J. Daniel
1
Jaramillo, Artemisa
1
Jublee, Daniel Inbaraj
1
Kristofferson, Kirk
1
Lages, Carmen
1
Lingam Kasilingam, Dharun
1
Lynn, Thoedore
1
Monin Techawachirakul
1
Muzellec, Laurent
1
Müller, Céline M.
1
Neale, Michael
1
Norris, Cortney L.
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Schramm, Holger
1
Taylor, D. Christopher
1
Taylor, Scott <Jr.>
1
Tessitore, Tina
1
Vanwesenbeeck, Ini
1
Yeo, Chankoo
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->