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~person:"Davtyan, Davit"
~person:"Muzellec, Laurent"
~subject:"Brand placement"
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Brand placement
Product Placement
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Product placement
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
5
Brand
4
Brand image
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Brand management
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Markenführung
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30-second commercial
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American
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Brand attitude
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Brand placements
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Comparison
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Hypervideo
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Interactive placement
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Memory effects
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Messung
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Davtyan, Davit
Muzellec, Laurent
Dens, Nathalie
5
Pelsmacker, Patrick de
5
Verhellen, Yann
3
Arasu Balasubramaniam, Senthil
2
Avramova, Yana R.
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Natarajan, Thamaraiselvan
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Stephen, Gladys
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Berlo, Zeph M. C. van
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Boerman, Sophie C.
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Dias, José António
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Dias, José G.
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Dunn, Lea
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Hudders, Liselot
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Hur, Chung
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Hwang, Jiyoung
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Inbaraj, J. Daniel
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Jublee, Daniel Inbaraj
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Kristofferson, Kirk
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Lingam Kasilingam, Dharun
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Monin Techawachirakul
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Journal of business research : JBR
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The marketing review
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ECONIS (ZBW)
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
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