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~person:"Davtyan, Davit"
~subject:"Brand placement"
~subject:"Television advertising"
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Brand placement
Television advertising
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Davtyan, Davit
Pelsmacker, Patrick de
9
Dens, Nathalie
8
Reijmersdal, Eva A. van
5
Verhellen, Yann
5
Boerman, Sophie C.
4
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Sonnac, Nathalie
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Arasu Balasubramaniam, Senthil
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Corkindale, David
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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