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Lynn, Theodore
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.
;
Percy, Larry
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
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2
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
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