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~person:"Sabour, Nadia I."
~type_genre:"Book section"
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Search: subject_exact:"Produktplatzierung"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Handbook on cross-cultural marketing
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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What is this thing called product placement?
Sabour, Nadia I.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 212-222)
.
2005
Persistent link: https://www.econbiz.de/10003353818
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