//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~isPartOf:"The marketing review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktplatzierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Product Placement
6
Product placement
6
Advertising effects
5
Werbewirkung
5
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Werbung
2
brand strategy
2
product placement
2
Advertising agencies
1
Advertising industry
1
Animation
1
Brand image
1
Brand placement
1
Brand placement definition
1
Brands
1
Consumer behaviour
1
Content analysis
1
Disruptive innovation
1
Distinct values
1
Fernsehprogramm
1
Fernsehwerbung
1
Film industry
1
Filmwirtschaft
1
Großbritannien
1
Hypervideo
1
India
1
Indien
1
Innovation
1
Interactive placement
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
1
Marketing communication
1
Marketing communication tool
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Foutz, Natasha Zhang
1
Hosoda, Takamichi
1
Morikawa, Miyuki
1
Schweidel, David A.
1
Tanner, Robin J.
1
Published in...
All
The marketing review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Cutting edge international research
1
Health marketing quarterly
1
International journal of emerging markets
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kommunikationspolitik im 21. Jahrhundert
1
Marketing science
1
Research
1
Routledge studies in marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
2
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->