//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Thesis"
~type_genre:"Arbeitspapier"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktplatzierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Product placement
20
Product Placement
16
Deutschland
9
Germany
9
Advertising effects
6
Theorie
5
Theory
5
Fernsehwerbung
4
Promotional materials
4
Television advertising
4
Werbemittel
4
Brand management
3
Fernsehprogramm
3
Hörfunkwerbung
3
Markenführung
3
Radio advertising
3
Television programme
3
Competition law
2
Computerspiel
2
Consumer behaviour
2
Estimation
2
Fernsehen
2
Fernsehsendung
2
Film
2
Konsumentenverhalten
2
Nash equilibrium
2
Nash-Gleichgewicht
2
Schätzung
2
Technischer Fortschritt
2
USA
2
United States
2
Video game
2
Wettbewerbsrecht
2
2004-2007
1
Allgemeinbildende Schule
1
Automotive industry
1
Brand image
1
Buch
1
Conference
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Thesis
Arbeitspapier
Article in journal
188
Aufsatz in Zeitschrift
188
Aufsatz im Buch
19
Book section
19
Hochschulschrift
8
Graue Literatur
7
Non-commercial literature
7
Working Paper
5
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
4
English
2
Author
All
Bauer, Hans H.
1
Bryant, Melchior D.
1
Burmann, Christoph
1
Huber, Frank
1
Küster Boluda, Inés
1
Lengsfeld, Jörn Herbert Bernhard
1
Lennartz, Wolfgang
1
Neumann, Marcus M.
1
Pardo, Elena
1
Ridder, Geert
1
Sovinsky, Michelle
1
Suemanotham, Torpong
1
Thomas, Tessa
1
Vogel, Johannes
1
Wegener, Katrin
1
Wilbur, Kenneth C.
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Working papers / EC / Instituto Valenciano de Investigaciones Económicas
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
2
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
Saved in:
3
Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
Saved in:
4
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
5
Product placement : Wirkungsanalyse am Beispiel der Buchpräsentation im Fernsehen
Lengsfeld, Jörn Herbert Bernhard
-
2007
Persistent link: https://www.econbiz.de/10003555247
Saved in:
6
Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->