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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Produktpolitik"
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Product management
8
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8
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Arslan, Hasan
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Caro, Felipe
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Erat, Sanjiv
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Graves, Stephen C.
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Krishna, Aradhna
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Liang, Chao
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Sethi, Suresh P.
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Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
49
The PDMA handbook of new product development
36
Europäische Hochschulschriften / 5
24
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of product development : IJPD
7
International journal of production research
7
Lehrbuch
7
Research
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Schriftenreihe des IÖW
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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1
Analysis of product rollover strategies in the presence of strategic customers
Liang, Chao
;
Çakanyıldırım, Metin
;
Sethi, Suresh P.
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1033-1056
Persistent link: https://www.econbiz.de/10010347786
Saved in:
2
How do firms become different? : a dynamic model
Selove, Matthew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
Saved in:
3
The pitfalls of subsystem integration : when less is more
Erat, Sanjiv
;
Kavadias, Stylianos
;
Gaimon, Cheryl
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009731246
Saved in:
4
Product and price competition with satiation effects
Caro, Felipe
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1357-1373
Persistent link: https://www.econbiz.de/10009578307
Saved in:
5
Coordination of price promotions in complementary categories
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
Saved in:
6
Cause marketing : spillover effects of cause-related products in a product portfolio
Krishna, Aradhna
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1469-1485
Persistent link: https://www.econbiz.de/10003894198
Saved in:
7
Product-line competition : customization vs. proliferation
Mendelson, Haim
;
Parlaktürk, Ali K.
- In:
Management science : journal of the Institute for …
54
(
2008
)
12
,
pp. 2039-2053
Persistent link: https://www.econbiz.de/10003798126
Saved in:
8
A single-product inventory model for multiple demand classes
Arslan, Hasan
;
Graves, Stephen C.
;
Roemer, Thomas A.
- In:
Management science : journal of the Institute for …
53
(
2007
)
9
,
pp. 1486-1500
Persistent link: https://www.econbiz.de/10003563479
Saved in:
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