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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Lopéz, Manuela"
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European journal of marketing : EJM
Working paper / National Bureau of Economic Research, Inc.
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How WOM marketing contributes to new product adoption : testing competitive communication strategies
Lopéz, Manuela
;
Sicilia, María
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1089-1114
Persistent link: https://www.econbiz.de/10009787113
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