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person:"Homburg, Christian"
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Product management
7
Produktmanagement
7
Deutschland
5
Germany
5
Beziehungsmarketing
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
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Organisationsstruktur
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Product eliminations
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Homburg, Christian
Pepels, Werner
28
Herrmann, Andreas
27
Huber, Frank
20
Rubik, Frieder
16
Bernard, Andrew B.
15
Melitz, Marc J.
15
Albers, Sönke
12
Harkonen, Janne
12
Mayer, Thierry
12
Aumayr, Klaus J.
11
Gaubinger, Kurt
11
Kairies, Peter
11
Brockhoff, Klaus
10
Haapasalo, Harri
9
Schott, Peter K.
9
Wildemann, Horst
9
Bruhn, Manfred
8
Crawford, C. Merle
8
Görg, Holger
8
Hofbauer, Günter
8
Hüttel, Klaus
8
Ottaviano, Gianmarco I. P.
8
Werani, Thomas
8
Cooper, Robert G.
7
Gierl, Heribert
7
Görzig, Bernd
7
Kahn, Kenneth B.
7
Keller, Kevin Lane
7
Lippmann, Herbert
7
Muraközy, Balázs
7
Rabl, Michael
7
Redding, Stephen
7
Tolonen, Arto
7
Di Benedetto, C. Anthony
6
Gornig, Martin
6
Haines, Steven
6
Hansen, Ursula
6
Immonen, Anselmi
6
Kumar, Vineet
6
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Edition Blickbuch Wirtschaft
1
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation und Investition
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
7
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1
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
2
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 531-549
Persistent link: https://www.econbiz.de/10008746859
Saved in:
3
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
4
A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian
;
Fürst, Andreas
;
Prigge, Jana-Kristin
-
2009
Persistent link: https://www.econbiz.de/10013430760
Saved in:
5
Markteinführung neuer Produkte
Kuhn, Jutta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480578
Saved in:
6
Innovationserfolg durch Kundeneinbindung: eine empirische Untersuchung
Gruner, Kjell E.
;
Homburg, Christian
- In:
Innovation und Investition
,
(pp. 119-142)
.
1999
Persistent link: https://www.econbiz.de/10001427078
Saved in:
7
Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Homburg, Christian
;
Daum, Daniel
-
1997
Persistent link: https://www.econbiz.de/10000970893
Saved in:
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