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Product management
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Gabler-Edition Wissenschaft
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
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Springer eBook Collection / Business and Economics
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Harvard business review : HBR
11
Europäische Hochschulschriften / 5
10
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
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International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
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Working paper / National Bureau of Economic Research, Inc.
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International journal of production research
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European journal of marketing : EJM
6
International journal of product development : IJPD
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business strategy
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Journal of marketing
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Journal of the Academy of Marketing Science
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Lehrbuch
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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NBER Working Paper
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Versicherungsprodukt und rechtliche Rahmenbedingungen der Produktgestaltung : das Beispiel private Krankenversicherung
Wehn, Robert
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2000
Persistent link: https://www.econbiz.de/10001478068
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Marktorientiertes Entwicklungsmanagement in der Automobilindustrie : ein kundennutzenorientierter Ansatz zur Steuerung des Entwicklungsprozesses
Schaaf, Andreas
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1999
Persistent link: https://www.econbiz.de/10000998193
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