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Market segmentation
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Marktsegmentierung
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Harvard business review : HBR
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
SpringerLink / Bücher
22
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Gabler Edition Wissenschaft
13
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of financial economics
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ECONIS (ZBW)
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1
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
4
Segmenting the base of the pyramid
Rangan, V. Kasturi
;
Chu, Michael
;
Petkoski, Djordjija
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
Saved in:
5
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
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