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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
International journal of production research
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International journal of automotive technology and management : IJATM
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The effects of platform governance mechanisms on customer participation in supplier new product development
Wei, Ruiqi
;
Wang, Xinchun
;
Chang, Yu
- In:
Journal of business research : JBR
137
(
2021
),
pp. 475-487
Persistent link: https://www.econbiz.de/10012665786
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2
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
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