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Finanztest
Stiftung Warentest
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Berlin : Stiftung
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1990,0(Mai/Juni); 1991 -
Persistent link: https://www.econbiz.de/10000495306
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Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
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1984
Persistent link: https://www.econbiz.de/10013451841
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Produkttests in der Marketingforschung : mit 52 Tabellen
Bauer, Erich
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1981
Persistent link: https://www.econbiz.de/10000069731
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