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person:"Kahn, Barbara E."
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Search: subject_exact:"Produktverpackung"
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Kahn, Barbara E.
Spence, Charles
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Journal of marketing research : JMR
1
Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
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Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
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2
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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