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~person:"Glassman, Myron"
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh
;
Glassman, Myron
- In:
Psychology & marketing
25
(
2008
)
3
,
pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
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