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subject:"Beziehungsmarketing"
~person:"Lee, Duk Hee"
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Search: subject_exact:"Produzentendienstleistung"
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Beziehungsmarketing
Bundling
2
Bundling strategy
2
Consumer behaviour
2
Customer retention
2
Konsumentenverhalten
2
Leistungsbündel
2
Lock-in effects
2
Loyalty
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Relationship marketing
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Service bundles
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South Korea
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Lee, Duk Hee
Kowalkowski, Christian
6
Kleinaltenkamp, Michael
4
Kohtamäki, Marko
4
Nippa, Michael
4
Backhaus, Christof
3
Evanschitzky, Heiner
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Gebauer, Heiko
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Jacob, Frank
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Kes, Isabelle
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Lay, Gunter
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Raddats, Chris
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Becker, Jörg
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Belz, Christian
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Bullinger, Hans-Jörg
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Edvardsson, Bo
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Fargnoli, Mario
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Fließ, Sabine
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Haber, Nicolas
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Holmlund, Maria
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Kim, Moon-koo
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Knackstedt, Ralf
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Kühlborn, Sven
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Lux, Heinz-Günter
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Michaelis, Manuel
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Möller, Klaus
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Ng, Irene
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Parida, Vinit
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Park, Jong-hyun
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Park, Myeong-cheol
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Schaarschmidt, Mario
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Schultze, Wolfgang
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Seghezzi, Hans Dieter
2
Strandvik, Tore
2
Ulaga, Wolfgang
2
Wienhold, Doreen
2
Witell, Lars
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Zahn, Erich
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Abdelkafi, Nizar
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
Saved in:
2
Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
- In:
Telecommunications policy : the international journal …
43
(
2019
)
9
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012250441
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