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~subject:"Sponsorship"
~isPartOf:"Brand Content : die Marke als Medienereignis"
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Brand Content : die Marke als Medienereignis
International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of sport management and marketing : IJSMM
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European Sport management quarterly : ESMQ
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Sport management review
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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Services marketing quarterly
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Sport, Business and Management : an international journal ; SBM
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand Content und Sport : Emotionalisierung als Instrument erfolgreicher Markenkommunikation
Lauterbach, Peter
;
Bongartz, Nicole
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 183-193)
.
2013
Persistent link: https://www.econbiz.de/10010212710
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