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~subject:"Sponsorship"
~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~isPartOf:"Journal of strategic marketing"
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
Journal of strategic marketing
International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Springer eBook Collection
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Journal of business research : JBR
5
European journal of marketing : EJM
3
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Applied Marketing Science / Angewandte Marketingforschung
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Edition Sportökonomie, Sportmanagement
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Event- und Impaktforschung
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Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Avis et rapports du Conseil Économique et Social
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Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
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Diskussionsarbeit
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Elgar concise introductions
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European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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Higher School of Economics Research Paper
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
2
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
3
Ausgewählte Aspekte des Ligasponsorings am Beispiel des europäischen Profifußballs
Fischer, Christoph
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 89-100)
.
2005
Persistent link: https://www.econbiz.de/10003295878
Saved in:
4
Informationsbeschaffung im Sponsoringmanagement : eine empirische Studie am Beispiel der Sponsoren der 1. und 2. Fußballbundesliga
Wiegand, Robert
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 309-321)
.
2005
Persistent link: https://www.econbiz.de/10003295964
Saved in:
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