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~subject:"Sponsorship"
~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~isPartOf:"Working papers / Institute for Strategy and Business Economics, University of Zurich"
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Fischer, Christoph
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
Working papers / Institute for Strategy and Business Economics, University of Zurich
International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Springer eBook Collection
6
Journal of business research : JBR
5
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
1
Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
1
Diskussionsarbeit
1
Elgar concise introductions
1
European research studies
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Higher School of Economics Research Paper
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
What is wrong with sugar daddies in football? : a theoretical analysis of the influence of money injections on risk-taking
Franck, Egon
;
Lang, Markus
-
2012
Persistent link: https://www.econbiz.de/10009611703
Saved in:
2
The effect of professional football clubs' legal structure on sponsoring revenue
Dietl, Helmut
;
Weingartner, Christian
-
2011
Persistent link: https://www.econbiz.de/10008991948
Saved in:
3
Ausgewählte Aspekte des Ligasponsorings am Beispiel des europäischen Profifußballs
Fischer, Christoph
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 89-100)
.
2005
Persistent link: https://www.econbiz.de/10003295878
Saved in:
4
Informationsbeschaffung im Sponsoringmanagement : eine empirische Studie am Beispiel der Sponsoren der 1. und 2. Fußballbundesliga
Wiegand, Robert
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 309-321)
.
2005
Persistent link: https://www.econbiz.de/10003295964
Saved in:
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