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~subject:"Sponsorship"
~person:"Cheng, Julian Ming Sung"
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Search: subject_exact:"Professioneller Sport"
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Cheng, Julian Ming Sung
Woisetschläger, David
7
Koronios, Konstantinos
6
Biscaia, Rui
5
Cornwell, T. Bettina
5
Nufer, Gerd
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Dreisbach, Jan
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Amanpreet Singh
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Chen, Chen-Yueh
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing intelligence & planning
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ECONIS (ZBW)
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
Saved in:
2
The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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