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~subject:"Sponsorship"
~subject:"Großbritannien"
~isPartOf:"Journal of strategic marketing"
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Sponsorship
Großbritannien
Professional sports
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7
Sportmarketing
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Consumer behaviour
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Konsumentenverhalten
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fans
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Chien, P. Monica
1
Hodgkinson, Ian R.
1
Kelly, Sarah J.
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Manoli, Argyro Elisavet
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Papadimitriou, D.
1
Parganas, P.
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Tsordia, Ch.
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Weeks, Clinton S.
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Journal of strategic marketing
International journal of sport management and marketing : IJSMM
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
European Sport management quarterly : ESMQ
19
International journal of sports marketing & sponsorship
18
Journal of sports economics
15
Sport management review
15
Applied economics
12
International journal of sport finance
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Sport, Business and Management : an international journal ; SBM
7
Applied economics letters
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Springer eBook Collection
6
Accounting, auditing & accountability journal
5
Handbook on the economics of professional football
5
Journal of business research : JBR
5
A modern guide to sports economics
4
SpringerLink / Bücher
4
Discussion paper / Tinbergen Institute
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Journal for global business advancement : JGBA
3
Labour economics : official journal of the European Association of Labour Economists
3
Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Bulletin of economic research
2
Business history
2
Competition policy in professional sports : Europe after the Bosman case
2
De economist : quarterly review of the Royal Netherlands Economic Association
2
Discussion paper series / IZA
2
Eastern economic journal
2
Economic issues
2
Edition Sportökonomie, Sportmanagement
2
European research studies
2
Event- und Impaktforschung
2
IZA Discussion Paper
2
International journal of the economics of business
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Manoli, Argyro Elisavet
;
Hodgkinson, Ian R.
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012313920
Saved in:
2
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
3
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
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