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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Celebrity endorsement
9
Celebrity-Werbung
9
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Jugendliche
5
Youth
5
Athletes
3
Brand image
3
Markenimage
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Sportler
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Sportmarketing
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Sports marketing
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Advertising
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Chan, Kara
1
Daswani, Aarzoo
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Dix, Steve
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Fan, Fei
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Fu, Lin
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Hyman, Michael R.
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Jain, Varsha
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Jiang, Qinghua
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Lazarevic, Violet
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Ligaraba, Neo
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Luk, Edwin K.
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Macheka, Theresa
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Makgosa, Rina
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Ng, Yu Leung
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Phau, Ian
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Pougnet, Sonia
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Quaye, Emmanuel Silvia
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Roy, Subhadip
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Sierra, Jeremy J.
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Sudha, Mari
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Özdinç, Yalim
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Özdinç, Özlem
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Young consumers : insight and ideas for responsible marketers
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
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1
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
2
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
3
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
4
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
5
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
6
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
7
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
8
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
9
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Saved in:
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