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~person:"Elberse, Anita"
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Celebrity endorsement
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Elberse, Anita
Roy, Subhadip
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Journal of advertising research
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The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
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2
The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
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