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~person:"Fink, Janet S."
~person:"Bergkvist, Lars"
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Celebrity endorsement
6
Celebrity-Werbung
6
Advertising effects
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4
Athletes
3
Sportler
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Brand image
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Frauen
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Fink, Janet S.
Bergkvist, Lars
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
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Singh, Ramendra Pratap
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Budzinski, Oliver
4
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Chan, Kara
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Clark, Timothy
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D'Rozario, Denver
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Franck, Egon
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Hussain, Shahzeb
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Liu, Matthew Tingchi
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Meyer, Frederik
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Nüesch, Stephan
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Pradhan, Debasis
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Sattler, Henrik
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Chandrasekhar, Arun G.
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International journal of advertising : the quarterly review of marketing communications
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
4
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
5
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
6
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
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