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person:"Miller, Felicia M."
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Celebrity endorsement
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Miller, Felicia M.
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
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2
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
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