//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Rifon, Nora J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Prominentenwerbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Celebrity endorsement
3
Celebrity-Werbung
3
Advertising effects
2
Werbewirkung
2
Artists
1
Brand image
1
Brand management
1
Celebrity brand
1
Celebrity image
1
Celebrity transgression
1
Consistency
1
Consumer behaviour
1
Endorsement potential
1
Gender
1
Geschlecht
1
Gewalt
1
History
1
Human brand equity
1
Humans
1
Konsumentenverhalten
1
Künstler
1
Markenführung
1
Markenimage
1
Menschen
1
Psychology of advertising
1
Reputation
1
Social behaviour
1
Soziales Verhalten
1
USA
1
United States
1
Violence
1
Werbepsychologie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Rifon, Nora J.
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
more ...
less ...
Published in...
All
Advertising and violence : concepts and perspectives
1
Psychology & marketing
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
2
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
3
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->