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~subject:"Advertising planning"
~subject:"Cost-benefit analysis"
~person:"Jedidi, Kamel"
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Advertising planning
Cost-benefit analysis
Arzneimittel
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Dynamic programming
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Dynamische Optimierung
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Kosten-Nutzen-Analyse
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Pharmaceuticals
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Jedidi, Kamel
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From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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2
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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