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~type_genre:"Handbuch"
~type_genre:"Systematic review"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Das White Paper Marketing Handbuch : wie man mit White-Papers, Sonderberichten, Booklets und CDs mehr Leads generiert und bessere Verkaufszahlen erreicht
Bly, Robert W.
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003411439
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Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
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1998
Persistent link: https://www.econbiz.de/10013416561
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Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
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1992
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pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
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Guida alla pubblicità industriale
Motti, Germano
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1986
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3. ed. ampliata
Persistent link: https://www.econbiz.de/10000702502
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