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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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1
Dynamique des ventes et strategies publicitaires concurrentielles
El Ouardighi, Fouad
-
2002
Persistent link: https://www.econbiz.de/10001742623
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2
Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000902231
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3
Les représentations urbaines : l'imaginaire au service du marketing urbain
Bailly, Antoine
- In:
Revue d'économie régionale & urbaine : RERU
(
1993
),
pp. 863-867
Persistent link: https://www.econbiz.de/10001159116
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4
La télévision : clefs d'une économie invisible
Paracuellos, Jean-Charles
-
1993
Persistent link: https://www.econbiz.de/10000868274
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5
Un modelo de información imperfecta en el que se envían anuncios por correo
Mazón, Cristina
- In:
Revista española de economía
2
(
1985
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10001032839
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