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person:"Delgado-Ballester, Elena"
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Promotional materials
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Werbemittel
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Delgado-Ballester, Elena
Gierl, Heribert
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Pepels, Werner
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European journal of marketing : EJM
1
Psychology & marketing
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ECONIS (ZBW)
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Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
2
The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
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