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person:"Uebel, Matthias"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The effects of communication on consumers : special issue
1
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ECONIS (ZBW)
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1
Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10009672134
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2
Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
Saved in:
3
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K.
- In:
Journal of consumer research : JCR ; an …
15
(
1989
)
4
,
pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
Saved in:
4
Images of ourselves : the good life in twentieth century advertising
Belk, Russell W.
-
1985
Persistent link: https://www.econbiz.de/10001263374
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