//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Promotional materials"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Promotional materials
81
Werbemittel
81
USA
13
United States
13
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Theorie
8
Theory
8
Deutschland
7
Germany
7
Psychology of advertising
6
Werbepsychologie
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Advertising
4
Sales promotion
4
Verkaufsförderung
4
Werbung
4
Hörfunkwerbung
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Pricing strategy
3
Radio advertising
3
Test market
3
Testmarkt
3
1985
2
1987
2
Brand
2
China
2
Consumer motivation
2
Customer acquisition
2
Destination management
2
Destinationsmanagement
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Systematic review
1
Übersichtsarbeit
1
Language
All
English
3
Author
All
Caminal, Ramón
1
Compeau, Larry D.
1
Grewal, Dhruv
1
Robert, Jacques
1
Stahl, Dale O.
1
Published in...
All
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of industrial economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Price advertising and coupons in a monopoly model
Caminal, Ramón
- In:
The journal of industrial economics
44
(
1996
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10001195431
Saved in:
2
Informative price advertising in a sequential search model
Robert, Jacques
- In:
Econometrica : journal of the Econometric Society, an …
61
(
1993
)
3
,
pp. 657-686
Persistent link: https://www.econbiz.de/10001144188
Saved in:
3
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->