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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Journal of economic behavior & organization : JEBO
65
Journal of risk and uncertainty : JRU
50
Journal of economic psychology : research in economic psychology and behavioral economics
47
NBER working paper series
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Theory and decision : an international journal for multidisciplinary advances in decision science
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Economics letters
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Discussion paper series / IZA
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Journal of behavioral decision making
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CESifo working papers
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NBER Working Paper
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Working paper / National Bureau of Economic Research, Inc.
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Journal of behavioral and experimental economics
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Discussion paper / Centre for Economic Policy Research
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Journal of business research : JBR
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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IZA Discussion Paper
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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Journal of banking & finance
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Applied economics
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Experimental economics : a journal of the Economic Science Association
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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The American economic review
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Tourism management : research, policies, practice
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Applied economics letters
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Psychology & marketing
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Research paper series / Swiss Finance Institute
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SpringerLink / Bücher
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Academy of Management journal : AMJ
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Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
2
Matching temporal frame, self-view, and message frame valence : improving persuasiveness in health communications
Pounders, Kathrynn R.
;
Lee, Seungae
;
Mackert, Mike
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 388-402
Persistent link: https://www.econbiz.de/10011410186
Saved in:
3
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
4
Effect of ad-irrelevant distance cues on persuasiveness of message framing
Kulkarni, Atul A.
;
Hong, Yuan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 254-263
Persistent link: https://www.econbiz.de/10011313246
Saved in:
5
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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