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~isPartOf:"Berichte aus der Betriebswirtschaft"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
6
Theorie
6
Theory
6
Werbepsychologie
6
Advertising effects
4
Deutschland
4
Germany
4
Werbewirkung
4
Attraktion <Psychologie>
2
Estimation
2
Schätzung
2
Verbraucherverhalten
2
Arzneimittel
1
Communication
1
Consumer behaviour
1
Culture
1
Economic psychology
1
Erotik
1
Event marketing
1
Event-Marketing
1
France
1
Frankreich
1
Geschlechtsunterschied
1
International marketing
1
Internationales Marketing
1
Involvment
1
Kommunikation
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Kommunikations-Mix
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Kommunikator
1
Konsumentenverhalten
1
Kultur
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Marketing
1
Marketing management
1
Marketingmanagement
1
Marketingtheorie
1
Meinung
1
Methode
1
Opinion
1
Pharmaceuticals
1
Promotional materials
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Book / Working Paper
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Hochschulschrift
5
Thesis
4
Bibliografie enthalten
1
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1
Language
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German
6
Author
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Dmoch, Thomas
1
Eleftheriadou, Christina
1
Jaekel, Michael
1
Palupski, Rainer
1
Praxmarer-Carus, Sandra
1
Thomas, Stefan
1
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Shaker Verlag
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Berichte aus der Betriebswirtschaft
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Sammlung Göschen
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
6
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1
Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012126037
Saved in:
2
Der Effekt von Ködern und Phantomen auf Präferenzen
Eleftheriadou, Christina
-
2004
Persistent link: https://www.econbiz.de/10002157784
Saved in:
3
Effekte der Kommunikatoreigenschaften Attraktivität und Dynamik in der persuasiven Kommunikation : eine empirische Studie zur Werbewirkungsforschung
Praxmarer-Carus, Sandra
-
2001
Persistent link: https://www.econbiz.de/10001559481
Saved in:
4
Psychologie im Marketing
Palupski, Rainer
-
1999
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
Saved in:
5
Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas
-
1997
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
Saved in:
6
Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael
-
1997
Persistent link: https://www.econbiz.de/10000971499
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