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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
7
Werbepsychologie
7
Advertising effects
4
Werbewirkung
4
USA
2
United States
2
Altersvorsorge
1
Anlageverhalten
1
Appeals
1
Backers
1
Bank marketing
1
Bankmarketing
1
Behavioural finance
1
Consumer behaviour
1
Crowdfunding
1
Demand
1
Elaboration likelihood model
1
Electoral campaign
1
Emotion
1
Estimation
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Financial investment
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1
Geschlecht
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Hörfunkwerbung
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Kapitalanlage
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Mailand
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Message strategy
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Milan
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Mobile Marketing
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Mobile marketing
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Nachfrage
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Radio advertising
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Revolvierender Kredit
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Turkey
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Caballero, Marjorie J.
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Clarke, T. K.
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Galasso, Vincenzo
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Ma, Shuang
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Nannicini, Tommaso
1
Qiuyan, Tao
1
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1
Sirgy, M. Joseph
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Solomon, Paul J.
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Wang, Yonggui
1
Xiang, Diandian
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Discussion paper / Centre for Economic Policy Research
Journal of the Academy of Marketing Science
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
7
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7
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1
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
2
Unshrouding effects on demand for a costly add-on : evidence from bank overdrafts in Turkey
Alan, Sule
;
Cemalcilar, Mehment
;
Karlan, Dean
;
Zinman, …
-
2015
Persistent link: https://www.econbiz.de/10010496920
Saved in:
3
Men vote in Mars, women vote in Venus : a survey experiment in the field
Galasso, Vincenzo
;
Nannicini, Tommaso
-
2013
Persistent link: https://www.econbiz.de/10009784679
Saved in:
4
Details matter : the impact of presentation and information on the take-up of financial incentives for retirement saving
Saez, Emmanuel
-
2007
Persistent link: https://www.econbiz.de/10003515903
Saved in:
5
A social cognition model of consumer problem recognition
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 53-61
Persistent link: https://www.econbiz.de/10001062775
Saved in:
6
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
Saved in:
7
Situational factors affecting preschoolers' responses to advertising
Clarke, T. K.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 25-40
Persistent link: https://www.econbiz.de/10001020339
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