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~isPartOf:"ERIM report series research in management"
~isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
7
Werbepsychologie
7
Consumer behaviour
2
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Theorie
2
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2
Advertising
1
Advertising effects
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Advertising media
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Dieterle, Gabriele S.
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Rijpkema, Mark
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ERIM report series research in management
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
2
Evaluative conditioning 2.0 : referential versus intrinsic learning of affective value
Sweldens, Steven
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008661436
Saved in:
3
"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
Saved in:
4
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
Saved in:
5
Tiefenpsychologische Ansätze als heuristische Quelle für psychologisch-relevante Bildmotive in der Werbung
Dieterle, Gabriele S.
-
1989
Persistent link: https://www.econbiz.de/10000813631
Saved in:
6
Werbewirkung bei geringem Involvement
Jeck-Schlottmann, Gabi
-
1988
Persistent link: https://www.econbiz.de/10013442246
Saved in:
7
Das Imagery-Differential : e. neues Meßinstrument für d. bildbetonte Marketing-Kommunikation
Ruge, Hans-Dieter
-
1988
Persistent link: https://www.econbiz.de/10013442247
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