//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Sammlung Göschen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbepsychologie
6
Werbung
2
Marktpsychologie
1
Psychologie
1
Werbungspsychologie
1
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Language
All
German
5
Undetermined
1
Author
All
Hoffmann, Hans-Joachim
5
Hundhausen, Carl
1
Published in...
All
Sammlung Göschen
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
more ...
less ...
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
3
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
2019
-
2. neu bearb. Aufl. Reprint 2019
Persistent link: https://www.econbiz.de/10014510247
Saved in:
2
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004388820
Saved in:
3
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000090148
Saved in:
4
Werbepsychologie
Hoffmann, Hans-Joachim
-
1972
Persistent link: https://www.econbiz.de/10000051880
Saved in:
5
Public Relations : Theorie und Systematik
Hundhausen, Carl
-
1969
Persistent link: https://www.econbiz.de/10004389202
Saved in:
6
Werbepsychologie
Hoffmann, Hans-Joachim
-
1972
Persistent link: https://www.econbiz.de/10004057565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->