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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
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Psychology of advertising
4
Werbepsychologie
4
Consumer behaviour
2
Konsumentenverhalten
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Theorie
2
Theory
2
Cosmetics
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Deutschland
1
Estimation
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Germany
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Kosmetik
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Marketing
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Print advertising
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Printwerbung
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Schätzung
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Graue Literatur
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German
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Dieterle, Gabriele S.
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Jeck-Schlottmann, Gabi
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Ruge, Hans-Dieter
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Stöhr, Anja
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
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2
Tiefenpsychologische Ansätze als heuristische Quelle für psychologisch-relevante Bildmotive in der Werbung
Dieterle, Gabriele S.
-
1989
Persistent link: https://www.econbiz.de/10000813631
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3
Werbewirkung bei geringem Involvement
Jeck-Schlottmann, Gabi
-
1988
Persistent link: https://www.econbiz.de/10013442246
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4
Das Imagery-Differential : e. neues Meßinstrument für d. bildbetonte Marketing-Kommunikation
Ruge, Hans-Dieter
-
1988
Persistent link: https://www.econbiz.de/10013442247
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