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person:"Yoon, Hye Jin"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
4
Werbepsychologie
4
Advertising effects
3
Humor
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Werbewirkung
3
Brand extension
1
Cognition
1
Consumer behaviour
1
Emotional branding
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Emotionale Werbung
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Gesundheitsmarketing
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Health care marketing
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Kognition
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Yoon, Hye Jin
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Mullainathan, Sendhil
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
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Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
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Dahl, Darren W.
4
Fischer, Alexander
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Galasso, Vincenzo
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Hansen, Flemming
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Heath, Robert
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Hoffmann, Hans-Joachim
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Häusel, Hans-Georg
4
Jhally, Sut
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McQuarrie, Edward F.
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Nannicini, Tommaso
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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2
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
3
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
4
Association ambiguity in brand extension
Kim, Jooyoung
;
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
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