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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Strategic management"
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Strategic management
Public relations
19
Öffentlichkeitsarbeit
19
Advertising planning
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Marketing management
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Marketingmanagement
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Werbeplanung
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Beziehungsmarketing
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Brand management
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Event-Marketing
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German
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Bruhn, Manfred
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Esch, Franz-Rudolf
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Langner, Tobias
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Steffenhagen, Hartwig
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of communication management : an international journal
16
Corporate communications : an international journal
14
The Routledge handbook of strategic communication
8
International journal of business communication : IJBC : a publication of the Association for Business Communication
7
Public Relations : ein Handbuch
6
Future directions of strategic communication
5
Sage benchmarks in communication
5
SpringerLink / Bücher
5
Strategische Kommunikationsplanung
5
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Business strategy and the environment
4
Journal of business strategy
4
Journal of communication management
4
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
4
Public Relations
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
Business horizons
3
Handbuch Unternehmenskommunikation
3
Journal of business research : JBR
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
3
Artech House information warfare series
2
Communicating corporate social responsibility : perspectives and practice
2
Emerald insight
2
Exploring public relations
2
Journal of marketing communications
2
LEA's communication series
2
Lehrbuch
2
Management decision : MD
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
2
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Quintessenz-Reihe
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Routledge handbooks
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Routledge research in public relations
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Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
2
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
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