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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Virales Marketing"
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Virales Marketing
Public relations
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Öffentlichkeitsarbeit
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Advertising planning
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Marketing management
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Beziehungsmarketing
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German
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Esch, Franz-Rudolf
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Krieger, Kai Harald
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Strödter, Kristina
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of marketing theory and practice
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Academy of Management journal : AMJ
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Communicating corporate social responsibility : perspectives and practice
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Insper working paper / Insper, Instituto de Ensino e Pesquisa
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International journal of advertising : the review of marketing communications
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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Journal of accounting & economics
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Journal of business ethics : JBE
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of communication management : an international journal
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of internet commerce
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of nonprofit & public sector marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Latin American business review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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PR-Kampagnen
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PR-Praxis
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Premier reference source
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Strategic corporate communication in the digital age
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The behavioral enterprise
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The marketing review
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
2
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
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