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~isPartOf:"American journal of agricultural economics"
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Advertising industry
5
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Milch
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Milchpolitik
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American journal of agricultural economics
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
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Journal of business research : JBR
6
NBER working paper series
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Academy of Management journal : AMJ
5
The service industries journal
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Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
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CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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ECONIS (ZBW)
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1
Optimal control of generic fluid milk advertising expenditures
Liu, Donald J.
- In:
American journal of agricultural economics
72
(
1990
)
4
,
pp. 1047-1055
Persistent link: https://www.econbiz.de/10001099158
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2
The demand for Canadian fats and oils : a case study of advertising effectiveness
Goddard, Ellen
- In:
American journal of agricultural economics
71
(
1989
)
3
,
pp. 741-749
Persistent link: https://www.econbiz.de/10001068514
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3
Effectiveness of fluid milk advertising since the Dairy and Tobacco Adjustment Act of 1983
Ward, Ronald W.
- In:
American journal of agricultural economics
71
(
1989
)
3
,
pp. 730-740
Persistent link: https://www.econbiz.de/10001068515
Saved in:
4
Generic fluid milk advertising, demand expansion, and supply response : the case of New York City
Liu, Donald J.
- In:
American journal of agricultural economics
70
(
1988
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10001053695
Saved in:
5
Seasonality in the consumer response to milk advertising with implications for milk promotion policy
Kinnukan, Henry
- In:
American journal of agricultural economics
68
(
1986
)
3
,
pp. 562-571
Persistent link: https://www.econbiz.de/10001017597
Saved in:
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