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~subject:"Kreativität"
~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
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A master class in brand planning : the timeless works of Stephen King
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Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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